START HERE — What can you ask?

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Mandatory first-use bootstrap

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The intent library

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A. Understand one entity

• Give me an overview of Brand A.
• Is Brand A growing?
• What changed recently for Brand A?
• What is Brand A’s current strategy?
• Where is Brand A vulnerable?
• What should Brand A do next?

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B. Compare entities

• How does Brand A compare to Brand B (and Brand C)?
• Who is stronger on growth / paid media / engagement / launches?
• Line up Brand A, Brand B, and Brand C side by side.

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C. Discover across the market

• Which brands are accelerating?
• Which brands are showing warning signs?
• Which brands recently changed direction?
• Which brands use a particular launch style?

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D. Analyze channels

• How is Brand A doing on Instagram?
• Which Instagram posts were exceptional in the last six months — and why?
• What is Brand A doing in Stories?
• Analyze Brand A’s Meta Ads.
• What was Brand A’s biggest campaign last quarter, and how was it structured?
• Here are my own campaigns — compare them against the market.
• How much reach does Brand A have per country, and in which language does it advertise in each market?
• Which cities or zip codes does Brand A target?
• Did Brand A change its targeting, or is Meta delivering differently?
• How is Brand A’s YouTube presence?
• Give me a cross-channel read on Brand A.
• Put Brand A’s channel activity in brand context.

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E. Analyze markets

• How dense is the market in Country X?
• Who is expanding into Country X?
• What is the industry pulse right now?
• What trend clusters are forming?

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E2. Retail & distribution

• Who carries Brand A in retail — in which countries and cities?
• Which retailers should Brand A approach to grow in Country X?
• Which retailers carry my competitors but not me?
• Does Brand A’s paid push in a city match its retail presence there?

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F. Get recommendations

• What does the evidence say, what’s the coverage, what’s the playbook, and what do you recommend?

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Routing table — intent → primary tool

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Decision tree

Do you know what data exists?
  No  → vertical_legend (and, first use, load getting_started + agent_rules via vertical_knowhow)
  Yes ↓

Is the question about a NAMED entity?
  Yes → vertical_resolve → one entity?  → vertical_card
                          → 2–6 entities? → vertical_compare
  No  ↓

Is it "which entities across the market …"?
  Yes → vertical_search (filter by signal_type; categorize by class/band)
  No  ↓

Is it "what is normal / how dense / industry pulse"?
  Yes → vertical_benchmark
  No  → vertical_knowhow (method / playbook)  or  vertical_lookups (vocabulary)

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